Genelec goes immersive at record-breaking ISE 2025
With 1,605 exhibitors and a record-breaking 85,351 visitors from 168 countries, ISE welcomed over 15% more attendees than last year – firmly cementing its position as the premier event for the AV and systems integration industry. That level of traffic was certainly felt on the Genelec booth, where the increased awareness and appreciation of our Installed Sound solutions was really palpable. It also allowed us to introduce our brand new recruit Anthony Berry, who joins us as Sales Support Engineer to help us develop the Genelec Installed Sound brand globally.
Anthony Berry with the booth’s immersive Smart IP system.
At the heart of the Genelec booth was a 7.1.4 immersive Smart IP loudspeaker system, where listeners could experience a pre-programmed and carefully curated audio demonstration that showcased Smart IP on-wall and pendant loudspeaker models, complemented by the new 3440A PoE subwoofer. This rolling demo program enabled a huge number of visitors to experience the exceptional sound quality of Smart IP, and then chat to our team of friendly experts to find out more.
Also, in recognition of the fantastic work of our partners around the world, we held an informal party on the booth to celebrate the launch of Volume 4 of our Installed Sound Premium Presentation book. The book is a beautifully crafted visual showcase of the finest Genelec Installed Sound case studies from the last 2 years, and gave us the opportunity to thank our distributors and integrators for the many wonderful and diverse projects that they’ve enabled us to be a part of.
Away from the booth, ISE’s extensive conference program examined key topics including AI, Audio, Cybersecurity, Retail and Sustainability, with our own Chief Operating Officer Piia-Riitta Bergman taking part in the panel discussion ‘Greening the AV Industry: Innovations for a Sustainable Future.’ At Genelec, sustainability is as important as sound quality and profitability, so this fascinating look at how companies are reducing their carbon footprint while maintaining operational excellence was very dear to our hearts.
Finally, while Barcelona brought a very welcome spell of winter sunshine to us Nordic folk, we were made to feel even warmer with the announcement that our 3440A Smart IP subwoofer had been recognised with two show awards. Firstly, Commercial Integrator Magazine in the US judged the 3440A as winner of the TNT (Top New Technology) award in the Audio Components category, while the judges at Europe’s Installation Magazine chose the 3440A for a prestigious ISE Best of Show award. We’d like to thank both magazines for these wonderful accolades.
(L-R) Genelec COO Piia-Riitta Bergman, PR Director Howard Jones, and Commercial Integrator Magazine’s Dan Ferrisi.
Finally, as always, we’d like to thank everyone who stopped by to see us at ISE, and we look forward to seeing you all again in 2026!
Team Genelec.
(L-R) Genelec Technical Support Manager Anders Nyman and Technology Service Manager Markus Kahelin.
(L-R) Markus Kahelin and Genelec AV Installation Business Manager Kati Pajukallio.