In addition to those all-encompassing listening experiences, the Genelec booth will be welcoming attendees to try out our recently released Smart IP Controller app for Android and iOS, and five of our most knowledgeable specialists will be there to showcase, educate and chat about our audio solutions - including renowned Genelec immersive expert, Eric Horstmann, who'll be giving a must-see Dolby Atmos masterclass.

Run by Sweden’s trade organisation for professional audio LLB, this year’s Expo takes place in the Stockholm International Fairs exhibition centre (Stockholmsmässan) from the 4th to the 6th of October. The event is billed to be the perfect meeting place for the audio industry to gather, creating new inspiration and energy. Attendees can expect to experience the very latest in sound, lighting, video, stage, rigging, AV and conference technology, broadening their knowledge and networking along the way.

Genelec’s presence at LLB will be largely focussed on our industry-leading Smart IP family of PoE networked loudspeakers, which provide a simple, sustainable and highly adaptable AV installation solution that delivers audio, power and control over a single standard CAT cable. As such, Genelec’s own booth and that of our partner, Efterklang, will be offering the complete Smart IP experience, while our immersive audio showcase will be situated on the Expo’s Blackbox Tech Stage:

• Visit Efterklang’s sound and scent installation at the entrance to LLB Expo’s ‘B Hall’ for a beautiful Smart IP sound design experience that will set the mood for your entire visit.

• Join Genelec’s Fredrik Setterberg every morning at the Genelec booth for his ‘Technology Breakfast’ Smart IP focussed showcase.

• Drop by the Blackbox Tech Stage to experience our 7.1.4 Dolby Atmos immersive system (7 x 8351B, 4 x 8341A and 2 x 7370A) and benefit from a series of presentations and demos hosted by a wide range of well-known immersive industry figures.

If you'd like to learn more about immersive audio, Eric Horstmann’s expert masterclass on Tuesday the 4th is set to include an in-depth breakdown of an electronic music song mix in Dolby Atmos, with Eric providing detailed explanations, examples, key information about best practices and much more.

So, make sure to join us at LLB Expo 2022 - you can find more details and book tickets by clicking here.

And once you have your LLB Expo ticket, you can register separately for Eric’s Dolby Atmos masterclass by clicking here.